The impact of using dimensions of artificial intelligence application tools in enhancing customer satisfaction (A practical study on clients in public and private banks in the city of Damascus)

Abstract

Since the emergence of the human race, technology has become an integral part of humanity (man and machine) in society, as more opportunities have clearly begun to appear in which artificial intelligence applications can be shared by people to achieve more together and not individually in the future of work. The research aims to determine the impact of using dimensions of artificial intelligence (AI) application tools in enhancing customer satisfaction. The research was conducted on a sample of bank customers and it was concluded that customer satisfaction is a primary goal for banks and that banks’ use of artificial intelligence (AI) applications increases customer satisfaction better than Their interaction: As the research conducted showed, there is an effective positive effect with statistical significance for the attractiveness of the dimensions (ease and speed) of using artificial intelligence (AI) application tools in enhancing customer satisfaction in the banks studied.